Accra Beach Hotel 3 - 1594 Words

HOLY ANGEL UNIVERSITY ANGELES CITY THE ACCRA BEACH HOTEL (Case Study 7) Group 2 Arceo, Alexsandra L. Jacinto, Charito H. Maniago, Kim Russel B. Quiazon, Lady Lin T. YFRESMAR/TTH – 4:30-6:00 PM Ms. Cristina Naguit Introduction †¢ The Accra Beach Hotel and resort had a prime beach front location on the South Coast of Barbados, just a short distance from the airport and the capital city of Bridgetown. The centerpiece of its lush gardens was the large swimming pool, which had a shallow bank for lounging plus a swim-up bar. In addition, there was a squash court and a fully equipped gym. †¢ The Accra Beach had two restaurants and two bars, as well as extensive banquet and conference facilities. It offered†¦show more content†¦Ã¢â€" ª ABH should consider the financial impact such as if their hotel will lose money on the WICB deal. ââ€" ª Next is the marketing impact is how valuable is the publicity that the WICB booking will generate for the hotel. And if it will be positive for the hotel’s image, neutral, or negative. In addition to the impact on room sales is that if it will help/hinder the hotel in obtaining local patronage for meals, bar, and conferences/group events for custom ers from the Bridgeport area who don’t need rooms (note that it has state-of-the-art conference facilities). ââ€" ª Guest experience impact should also be considered, if the presence of the hotel of a large group of sportsmen will enhance of detract from the experience of vacationers and business people staying at Accra Beach Hotel. ââ€" ª Lastly, is the guest relations’ impact, ABH should consider if loyal guests will be upset if they cannot reserve a room at the hotel during the periods when the cricket home series is playing and if it will weaken their bonds with the hotel. †¢ How should ABH decide on the booking request of WICB? a) What action of the management should be taken? ââ€" ª Cherita Howard should conduct a financial analysis if the booking request of WICB will be profitable. She needs to calculate the revenues received from the WICB booking, the direct costs associated with thatShow MoreRelatedAccra Beach Hotel Case Study970 Words   |  4 PagesCarlo V. Austria I. Overview * The case is about the Accra Beach Hotel on the Caribbean island of Barbados. West Indien Cricket Servies, an important international sporting event, sent a request to the hotel manager of the Accra Beach Hotel that concerns hosting WICS accomodation for a special rate. This rate involves a discount for 50 of the 141 rooms of the hotel. It is now then the call of the sales manager whether to accept the inquiry or not. But before the manager could decide on theRead MoreCase 8 the Accra Beach Hotel: Block Booking of Capacity During a Peak Period1028 Words   |  5 PagesCase 8 The Accra Beach Hotel: Block Booking of Capacity during a Peak Period Question 1 What factors lead to variations in demand for rooms at a hotel such as the Accra Beach? Answer: There are 3 factors that will lead to variations in demand for rooms at a hotel, which are seasonal cycle, economic cycle and days of the week. Seasonal cycle - Hotel such as Accra Beach will depends highly on seasonal cycle, hotel will be in low demand on September (64.7%) as it is in peak hurricaneRead MoreAccra Beach Hotel Case Analysis2112 Words   |  9 Pages Case 2 THE ACCRA BEACH HOTEL 1. Identify the various market segments currently served by the hotel. What are the pros and cons of seeking to serve customers from several segments? There are two main market segments being served by the Accra Beach Hotel, first they have the traditional tourists who are most likely to be more affluent and wealthy and can afford to leisure at high end tropical resorts. Then the second market segment is the corporate side, whether that is a handful of business menRead MoreMergers and Acquisitions in Ghana20927 Words   |  84 PagesLIST OF FIGURES Figure 1. Sales and Growth Rates of the Acquiring Firm (Guinness Ghana Breweries Limited), Six Years Around the Merger Date 2. 60 Profitability Ratios of the Acquiring Firm, Six Years Around the Merger Date 62 3. Expenditure Ratios of the Acquiring Firm, 6 Years Around Merger Date 64 4. Liquidity Ratios of the Acquiring Firm, 6 Years Around the Merger Date 65 5. Financial Leverage of the Acquiring Firm, 6 Years Around the Merger Date 67